• The 2006 Weblog Awards

      Design by

You Say Small and I Say Large!

Funny! In the midst of running around getting things done today, the kids and I stopped at at at Wendys, which we hadn’t done for quite a lot time. To see this story on Fox News today made me laugh as I experienced the “shift” in size names today.

The Biggie portion size, formerly the fast food restaurant’s equivalent of a large, will now be called a medium. It’s only a name change, and the portion customers get — the equivalent of almost three 12-ounce cans of soda for the drinks — won’t get smaller.

Wendy’s International Inc. research shows demand for big drinks, but people were confused by the designation of Biggie and Great Biggie, the former extra-large size, spokesman Denny Lynch said. Switching to a more straightforward small, medium and large sizes made sense, he said.

The nation’s third-largest burger chain has used the Biggie designation since the early 1990s.

The Great Biggie, equal to 3 1/2 12-ounce cans of soda, will now be classified as a large. Medium portions will be bumped down to small sizes.

So, in other words we continue to focus on dumbing things down for us Americans. But see, I figured it out! They basically don’t have a small any more, their “medium” became a small, and so on, and so forth. All I know is that I wanted a medium, and the guy behind the counter was kind enough to say “um, you may want a small.” To myself, I was thinking “um, NO…if I had wanted a small, I would have ORDERED a small!” until he showed me what the small cup looked like. …and so I got a small! And they were worried that “Biggie” and “Great Biggie” were confusing?!?!?!?

It was nice to see an expanded menu, though!

Wendy’s says it has made several changes to give customers healthier choices, including offering salads, chili, baked potatoes or yogurt instead of fries with combo meals.

I do find it rather amusing that their reason for changing the drink size names was to appease fast food critics who complain that the fast food industry is increasing portion sizes and contributing to the obesity epidemic. Um, how does this appease anyone, truly? I think the solution is clear. Let the customers order the size they wish to have and let *them* be in control of their food choices. Novel idea, I do believe! :-)